Carethics

After covering 46 countries, Wrigley launched the ‘Wrigley Oral Healthcare Program’ in India. The program aims to help the dental professionals with information and resources required to encourage among their patients: oral-care routine. The program will incorporate the Indian consumer lifestyles and eating patterns, while supporting the independent clinical research in preventive dentistry, designing education programs, conferences and framing brochures and other reading literature.

According to the source, on the occasion of World Oral Health Day, Orbit sugar-free chewing gum, in collaboration with Indian Dental Association (IDA), partnered with 60 dentists in Delhi, Kolkata, Mumbai, Hyderabad, Chennai and Bengaluru for conducting free oral check-ups. Also, people were offered Orbit as a preventive measure for tooth decay. In fact, according to Wrigley’s clinical research chewing a sugar-free gum like Orbit can reduce tooth decay by 40%. On the same day, phone lines at Radio Mirchi were made open for free dental consultancy.

The program will also leverage on the digital media to cultivate the importance of oral health and educate the consumers on the same. WOHP is also looking to soon launch a website www.wohp.co.in for the same!