Carethics

Where there is a lack of quality information online for the health care of the elderly in India, Caring.com, a San Mateo-based start up is a worthy example.

As per the source, founded in 2007, Caring.com focuses on ‘eldercare’ related information such as healthcare, financial, legal and housing for the elderly. Two of the company’s three co founders are from Baby Centre, a Johnson & Johnson subsidiary.

In fact, Caring.com had raised $6 million in its first round of funding led by DCM and Split Rock Partners and has raised $10 million in a second round of funding led by Shasta Ventures. The site’s traffic growth and ad performance – display ads and sponsorships, were a great attraction for the investments.

Such platforms can serve as great means to provide valued, quality and aggregated information to users and can look at long term prospects of growth and self sustainence through ad revenues.

However , one does see a few such health care initiatives in India too such as www.bolohealth.com and hopes that this visionary initiative meets as much success as Caring.com.