‘Being Fit’ is in!
Posted in Health Care on 09/30/2009 02:22 am by khushboo.shah
Increasing lifestyle based problems, stressful work environments, and rising junk food intakes have spurred a number of health related problems: obesity, increasing cholesterol levels, deteriorating heart conditions et al. However, consumers have started getting health conscious as never before, adopting the new mantra of ‘Don’t shed pounds, shed the habits which increase the pounds’. Changing consumer behavior and holistic approach towards lifestyle has given great momentum to the wellness industry in India. Be it health based foods, exercising or living a right lifestyle, consumers want to undo all the wrong habits.
Consumers are taking on to the preventive health care route. Even the companies are laying stress on ergonomics for their employees.
The number of gyms, yoga centres, aerobic and fitness centres has risen significantly. Even these lay stress on lifestyle mangement rather than just weight loss.
Spas, ayurvedic massage centres, aromatherapy centres, et al aim to rejuvinate and relaxe their clients.
Concept of ‘Health Resorts’ and ‘Wellness Holidays’ is also gaining popularity.
There is also a spurge in the natural, ayurvedic and herbal products category. A plethora of options are available to the consumers today: The Body Shop, Forest Essentials, Khadi, Himalaya, Nyassa, Birla Veda, Dabur, et al.
Be it FMCG companies, pharmas or food product companies all are looking forward to bring forth to the consumers, health based products.
Health drinks, edible oils good for the heart, chips with less trans fat, pure juices, et al have made spaces on the shelves and will continue to do so.
After all ‘being fit’ is in!