Carethics

Online video has been booming for a while, not just Youtube but also the entire ecosystem has benefited with companies both upstream and downstream getting funded (tools, video hosting platforms, video ad networks and so on). In the healthcare business too, video seems to be making a quiet entry. HealthiNation, hosts a whole bunch of TV style videos complete with anchors and doctors etc on a range of topics. Can this work out in India? Would it be a better idea to do a range of doctors and contributors (more UGC style) than a studio type shoot for something like this? Now, I’m thinking that as doctors and smaller clinics/hospitals begin to establish their web presence, would it make sense for them to take some of their experts and shoot FAQs and host them on their websites? Given the sporadic distribution of qualified doctors and medical institutions in large parts of the country this has a potential to be dubbed in regional languages, released on mainstream television and also made available on patients’ mobile phones. Video clearly has emerged as a BIG application on the internet. We think that it also has the ability to do what we think is MOST IMPORTANT in the Indian healthcare scenario – amplify the reach of quality medical opinion and demystify medicine along the way.

Saurabh Gupta

Check out : Video Site HealthiNation Raises $7.5 Million Second Round, Strikes Syndication Deals